Go ahead; switch off work mode, forget parent mode, and turn on Family Mode. Where you can crack your best dad jokes, catch French fries with your mouth, or make your teenage daughter cringe with embarrassment. Because taking your kids to McDonald's isn't just for them; it's your chance to let loose and be a kid again, too.

Client:
McDonald's

Agency:
TBWA\NEBOKO

Copywriter:
Richard Bushoff

Director:
Teddy Cherim

Animations:
Thijs Mosterman

Photography:
Ivo de Bruijn

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lexherwig@gmail.com