With so many of the country's businesses in its customer base, Rabobank wanted to motivate all of them to innovate and keep innovating. Why? Because innovation leads to success.
Because entrepeneurs listen more to other entrepeneurs than to a bank, we filmed over 40 entrepeneurs and asked them how they innovate.
Bram Holzapfel, Jurriaan Noij, Marco de Jong & Michel van Duivenbode