Rabobank

Ondernemen = Vernieuwen

With so many of the country's businesses in its customer base, Rabobank wanted to motivate all of them to innovate and keep innovating. Why? Because innovation leads to success.



Content Campaign

Because entrepeneurs listen more to other entrepeneurs than to a bank, we filmed over 40 entrepeneurs and asked them how they innovate.



Credits

Creative Team
Bram Holzapfel, Jurriaan Noij, Marco de Jong & Michel van Duivenbode

Creative Director
Sicco Beerda

Agency
180 Kingsday

Director
Werner Damen