Talk about money
Rabobank is a cooperation, which means it doesn't have shareholders, but members. And it means they believe in people working together for a better financial future. The last couple of years the brand strayed away a little bit from its core beliefs. We repositioned them once again as 'the cooperative Rabobank' and kicked off this refreshed positioning with a campaign encouraging people to talk about money for a financially healthy life.
We extended the campaign with several short videos for online and social in which we showed Rabobank employees who volunteer in their spare time to give people financial help and advice.
Ben Goedegebuur, Feike Kloostra, Anne Maro Huberts
© 2021 - Alex Herwig