Horses can live to be 30 years old, so a lot of horses move on to new homes at some point in their life. But with no way to reconnect, people often lose touch. That's why we launched a Facebook group for Purina to help people search for a horse from their past.
One of the people we helped reconnect with their old friend was Richard, who hadn’t seen his horse Dusty for over fifteen years.
To launch our online community, we created an online film about a girl and her Clydesdale horse. We see how April & Dixie grow up together, but slowly drift apart as time goes by.
AdAge
“A right old tearjerker tugging at the heartstrings.”
Shoot Online
“A reminder that an equine friend from one’s past may still be out there.”
Horse Nation
“Harnessing the power of social media to help horse lovers connect with horses from their past.”
Copywriter
Brandon Willingham
Creative Director
Steve Sage
Agency
The Martin Agency
Director
Terry Rayment
Production Company
Eskimo
Music
Sharon Irving
© 2020 - Alex Herwig
lexherwig@gmail.com