Find your old friend

Purina Feed

There's a special bond between humans and their animals. But unlike dogs and cats, horses often move on to other homes. Costs or college, life happens and kids that grow up with them often have to say goodbye at some point. With no way to reconnect they lose touch forever. We launched a social media campaign to help people find their old friend.

To launch our online community, we created an online film about a girl and her Clydesdale horse. We see how April & Dixie grow up together, but slowly drift apart as time goes by. 

Agency: The Martin Agency  •  Copywriter: Brandon Willingham  •  Production Company: Eskimo