We created a microsite to showcase a series of limited edition Predator football boots. People could explore the shoes through the eyes of 14 different predators. The site was voted FWA site of the day ánd became the most visited adidas microsite ever. Rawr!
Agency: DDB Amsterdam • Partner: Jeroen Thissen • Production Company: MediaMonks
3D Animation: Make 'Em Say • Designer: Jenny Johannesson