In the Netherlands, turning 50 is traditionally celebrated by placing an inflatable Sarah or Abraham doll in front of your home. So when the Dutch Disabled Sports Fund reached this milestone, we created an enormous disabled Sarah doll and... let it deflate in front of the Olympic Stadium in Amsterdam. Because we can only truly celebrate when everyone has the opportunity to play sports.

Client:
Disabled Sports Fund

Agency:
TBWA\Neboko

Animation:
Colorbleed

Camera:
Daan Hocks

Copywriter:
Richard Bushoff

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lexherwig@gmail.com