Blowouts Spell Danger

All over the US you'll find tire pieces along the highway. This debris causes thousands of accidents a year. We collected these pieces to create a road safety message for the National Highway Traffic Safety Administration.

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Typeface

After collecting all the tire pieces we turned them into a typeface we dubbed 'Radial Sans Tread'.

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Credits

Copywriter
Andrew Maaldrink

Agency
The Martin Agency

Photographer
Andrea Garza De Leon

Producer
Coleman Sweeney

© 2021 - Alex Herwig

lexherwig@gmail.com