Blowouts spell danger

NHTSA

All over the US you'll find dangerous tire debris along the highway as a result from tire blowouts. We collected some of these pieces for a safety message for the National Highway Traffic Safety Administration

After collecting all the tire pieces we turned them into a typeface we dubbed 'Radial Sans Tread'.

Agency: The Martin Agency •  Copywriter: Andrew Maaldrink •  Photography: Andrea Garza De Leon