The KLM Search Dog

Dutch airline KLM wanted to let people know they launched a Lost & Found team. We decided to give the team a furry sidekick. With almost 50 million views and coverage from news outlets from the US to China, our four-legged detective was a global hit. 

Press

Our pup was talked about in TV shows like Good Morning America, The Today Show & NBC Nightly News. And our video even made it to Adweek's ‘The 20 most viral ads of 2014’. Crazy!

pres_sherlock

Honors & Awards

The Webby Awards
Nomination

ADCN Awards
3 Nominations

SAN
Winner

Credits

Creative Partner
Jeroen Thissen

Agency
DDB & Tribal Worldwide, Amsterdam

Production Company
Big Shots

© 2020 - Alex Herwig

lexherwig@gmail.com