Heineken

Champion
The Match

To show people that watching football and drinking a Heineken go hand in hand, we created a global Twitter content format around Champions League matches. Every match day we published a realtime story about a football legend somwehere in the world getting ready to watch the game. All content was filmed and published in 48 hours.

Honors

Cannes Lions
Shortlist

Credits

Creative Partners
Bram Holzapfel, Stephen Joss & Jeroen Thissen

Agency
DDB & Tribal Worldwide, Amsterdam