A new dimension in paint
Century by Benjamin Moore is the world's first Soft Touch Matte paint. It's made by hand, specifically for interior designers. To let designers see and feel the paint’s finish we send them handmade posters, screenprinted with Century.
“Benjamin Moore elevates their paint to the privileged matter of artists.”
- La Reclame
“A mesmerizing way to illustrate the product.”
For the launch event of Century we brought one of our paint icons to life. We created a completely hand-painted and room-sized stop-motion film.
Agency: The Martin Agency • Copywriter: Andrew Maaldrink • Production Company: Genpop