A new dimension in paint

Benjamin Moore

Century by Benjamin Moore is the world's first Soft Touch Matte paint. It's  made by hand, specifically for high-end interior designers. We were asked to create a campaign specifically for this small niche target audience. To grab their attention and let them see, but also feel, the paint’s finish we send them handmade posters, screenprinted with this exclusive paint.

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“A mesmerizing way to illustrate the product.”

- Adage

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Launch

For the launch of Century we brought one of our paint icons to life. We created a completely hand-painted and room-sized stop-motion film.

“Benjamin Moore elevates their paint to the privileged matter of artists.”

- La Reclame

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CrediTs

Agency: The Martin Agency
Copywriter: Andrew Maaldrink
Creative Director: Vanessa Fortier
Production Company: Genpop