A New Dimension
in Paint

Century by Benjamin Moore is the world's first Soft Touch Matte paint. It's made by hand, specifically for interior designers. To let designers see and feel the paint’s finish we send them handmade posters, screenprinted with the paint itself.

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screenprint

Launch film

For the launch event of Century we brought one of our paint icons to life. We created a completely hand-painted and room-sized stop-motion film.

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Press

Adage
“A mesmerizing way to illustrate the product.”

La Reclame
“Benjamin Moore elevates their paint to the privileged matter of artists.”

Editor's pick
Our campaign was ‘Editor’s pick’ on Creativity Online.

Honors

ADCN Awards
2 Nominations

Credits

Copywriter
Andrew Maaldrink

Agency
The Martin Agency

Graphic Design
Attak

Screenprinting
Studio Two Three

Production Company
Genpop

Director
Fons Schiedon

Music
QDepartment

© 2020 - Alex Herwig

lexherwig@gmail.com