Century by Benjamin Moore is the world's first Soft Touch Matte paint. It's made by hand in small batches, specifically for interior designers. To illustrate this new dimension in paint and to let designers see and feel the paint’s soft finish we send them handmade posters of a textured paint icon, screenprinted with the paint itself.
For the launch event of Century we brought one of our paint icons to life. We created a completely hand-painted and room-sized stop-motion film.
“A mesmerizing way to illustrate the product.”
“Benjamin Moore elevates their paint to the privileged matter of artists.”
Our campaign was ‘Editor’s pick’ on Creativity Online.
The Martin Agency
Studio Two Three