Predator

We created a microsite to showcase a series of limited edition Predator football boots. People could explore the shoes through the eyes of 14 different predators. The site was voted FWA site of the day ánd became the most visited adidas microsite ever. Rawr!

Honors & Awards

The Webby Awards
Nomination & Honoree

The FWA
Site of the Day & Mobile Site of the Day

Awwwards
Site of the Day

Credits

Creative Partner
Jeroen Thissen

Agency
DDB & Tribal Worldwide, Amsterdam

3D Animation
Make 'Em Say

Designer
Jenny Johannesson

Production Company
MediaMonks

© 2021 - Alex Herwig

lexherwig@gmail.com